Privacy policy

Last updated: October 28, 2026

This Privacy Policy describes how Daytripper ("Daytripper," "we," "us," or "our") collects, uses, stores, and discloses your personal information when you visit or make a purchase from daytripper.cc (the "Site"), contact us, or otherwise use our services.

Daytripper is a Canadian cycling apparel brand based in Ontario. We respect your privacy and are committed to handling your personal information responsibly and in accordance with applicable privacy laws.

1. Contact

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us:

Daytripper

Email: hi@daytripper.cc

Website: https://daytripper.cc

Our privacy contact can be reached at the email address above.

2. Collecting Personal Information

When you visit our Site, we collect certain information about your device, your interactions with the Site, and information necessary to process and fulfill your purchases.

We may also collect additional information when you contact us, subscribe to our marketing communications, or request assistance with product sizing.

Personal information refers to information about an identifiable individual.

Device and Website Information

Purpose of collection: To ensure our Site functions properly, improve website performance, understand customer interactions, support security, and analyze website usage.

Source of collection: Collected automatically when you access our Site through cookies, log files, pixels, and similar technologies.

Information collected may include:

Browser type and version
Device information and operating system
IP address and approximate geographic location
Time zone and cookie information
Pages and products viewed
Referring websites and search terms
Interactions with our Site

Disclosure: This information may be processed by Shopify and other analytics or technology providers used to operate our Site.

Order Information

Purpose of collection: To process orders, accept payments, arrange shipping or local pickup, manage pre-orders, provide order confirmations, communicate with customers, prevent fraud, and fulfill our contractual obligations.

Source of collection: Collected directly from you when you place an order or otherwise provide information to us.

Information collected may include:

Name
Email address
Telephone number
Billing and shipping addresses
Payment and transaction details
Products purchased and order history
Shipping preferences
Information relating to exchanges, returns, or order inquiries

Disclosure: Order information may be shared with Shopify, payment processors, shipping providers, and other service providers as reasonably necessary to fulfill your order.

Customer Support Information

Purpose of collection: To respond to inquiries, assist with orders, resolve product-related concerns, and provide customer service.

Source of collection: Collected when you contact us by email, through our website, or through other customer service channels.

Information collected may include:

Name and contact details
Order numbers and purchase information
Customer correspondence
Product feedback
Photographs or other materials voluntarily provided in connection with a customer service request

Product Sizing and Fit Information

To help customers select appropriate sizes, we may collect information such as body measurements, preferred fit, usual clothing sizes, and feedback on previously purchased products.

This information may be used to provide sizing recommendations, improve product development, and enhance our size guides.

Marketing Information

If you subscribe to our newsletter or otherwise consent to receive marketing communications, we may collect your email address, subscription preferences, and information about your interactions with our marketing messages.

We use this information to communicate product launches, special offers, new collections, and other Daytripper updates.

You may unsubscribe from promotional communications at any time.

3. How We Use Personal Information

We use the personal information we collect to:

Offer, sell, and deliver our products
Process payments and fulfill orders
Manage pre-orders, custom orders, and club apparel purchases
Communicate order confirmations, shipping updates, and other transactional information
Provide customer support and sizing assistance
Improve our products, website, and customer experience
Analyze sales, customer preferences, and website performance
Send marketing communications when permitted by applicable law
Detect, investigate, and prevent fraud or security incidents
Maintain business records and comply with legal obligations

We limit our collection and use of personal information to purposes that are reasonable and relevant to our business activities.

4. Sharing Personal Information

We share personal information with service providers when necessary to operate our business, provide our services, or fulfill our obligations to customers.

These providers may include:

Shopify: We use Shopify to power our online store, manage transactions, and support ecommerce operations. You can review Shopify's privacy practices at https://www.shopify.com/legal/privacy.

Payment Processors: Payment information is processed through Shopify and supported payment providers. We do not independently store complete payment card numbers.

Shipping and Fulfillment Providers: We may share names, addresses, telephone numbers, and order information with carriers or fulfillment partners to arrange deliveries.

Manufacturing Partners: For custom apparel or club orders, we may share limited order information with manufacturers when necessary to coordinate production or fulfillment.

Marketing and Analytics Providers: We may use service providers to manage email communications, measure website performance, or support advertising, subject to applicable privacy requirements.

Professional Advisers: We may disclose relevant information to accountants, legal advisers, or other professional service providers when reasonably necessary.

We may also disclose personal information if required by law, in response to a valid legal request, or when necessary to protect our legal rights and the security of our business.

We do not sell customer mailing lists or contact information to independent third parties for their own direct marketing.

Certain advertising-related disclosures of personal information may be treated as a "sale" or "sharing" under applicable privacy laws, even where no money is exchanged. Any such practices will be subject to applicable disclosure and opt-out requirements.

5. Behavioural Advertising and Analytics

We may use website analytics and advertising technologies to understand how customers use our Site, evaluate marketing performance, and promote Daytripper products.

Depending on the technologies enabled on our Site, these services may use cookies, pixels, or similar technologies to collect information about browsing activity and interactions with advertisements.

Where we use personalized advertising, we will provide any notices, choices, and consent mechanisms required by applicable law.

You may be able to manage personalized advertising through your device, browser, or the advertising platform concerned.

You can also learn more about interest-based advertising and available opt-out options through the Digital Advertising Alliance at:

https://optout.aboutads.info/

Opting out of personalized advertising does not necessarily prevent you from seeing advertisements; it may simply make them less relevant to your interests.

6. Email Marketing and Communications

With your consent or where otherwise permitted by applicable law, we may send promotional emails about:

New collections and product releases
Restocks and pre-orders
Special promotions
Daytripper news and brand updates

You can unsubscribe at any time using the link provided in our promotional emails or by contacting hi@daytripper.cc.

We may still send non-promotional messages necessary to fulfill purchases, respond to customer inquiries, or communicate important order-related information.

7. Cookies

Cookies are small data files placed on your device when you visit a website. They allow websites to remember information about your visit and help improve functionality and user experience.

Our Site may use the following categories of cookies:

Essential Cookies

These are necessary for basic website functions, including shopping carts, checkout, security, and customer account access.

Analytics and Performance Cookies

These help us understand website usage, identify technical problems, and improve Site performance.

Functional Cookies

These may remember customer preferences, including region, currency, or other browsing settings.

Advertising Cookies

Where enabled, these may be used to measure advertising performance and support relevant marketing.

Cookie duration varies depending on the specific technology. Some cookies expire when you close your browser, while others remain on your device until they expire or are deleted.

You can control cookies through your browser settings and any cookie preference tools made available on our Site.

Blocking certain cookies may affect website functionality, including checkout or account features.

For more information about cookies used by Shopify, visit:

https://www.shopify.com/legal/cookies

8. Legal Bases for Processing

Where the General Data Protection Regulation (GDPR) or equivalent privacy legislation applies, we process personal information based on one or more applicable legal grounds, including:

Consent: Where you agree to receive marketing communications or to other optional processing activities.
Contractual necessity: Where processing is required to complete purchases, fulfill orders, or provide requested services.
Legal obligations: Where processing is necessary to comply with tax, accounting, consumer protection, or other applicable laws.
Legitimate interests: Where processing is reasonably necessary to operate, secure, and improve our business, provided those interests do not override your applicable rights and freedoms.

The legal basis for any particular processing activity depends on its purpose and the circumstances involved.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

Fulfilling orders and providing customer support
Maintaining accounting and transaction records
Resolving disputes
Meeting legal and regulatory requirements
Supporting legitimate business operations

Where personal information is no longer required, we take reasonable steps to securely delete, anonymize, or otherwise dispose of it.

You may request deletion of personal information by contacting hi@daytripper.cc, subject to any applicable legal or legitimate retention requirements.

10. Data Security

We take reasonable administrative, technical, and organizational measures to help protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

Our website operates through Shopify, which provides infrastructure and security measures supporting online transactions and customer information management.

However, no electronic transmission or data storage system can be guaranteed to be completely secure.

11. International Data Transfers

Daytripper is based in Canada and serves customers internationally.

Some of our service providers, including Shopify, may process or store personal information outside Canada.

As a result, your information may be subject to the laws of the jurisdictions in which it is processed, including lawful access requests by public authorities.

Where required by applicable law, we take steps to ensure appropriate safeguards are in place when personal information is transferred internationally.

12. Automated Decision-Making

Shopify and certain payment service providers may use automated systems to identify potentially fraudulent transactions, suspicious activity, or security risks.

These systems may influence whether a transaction is flagged for review or requires additional verification.

Daytripper does not currently intend to use customer personal information to make solely automated decisions that produce legal or similarly significant effects, other than any processing undertaken by our service providers as described above.

Automated product sizing suggestions, if offered, are intended to provide general shopping assistance and do not constitute decisions with legal or similarly significant effects.

13. Your Privacy Rights

Depending on your location and applicable privacy legislation, you may have the right to:

Access the personal information we hold about you
Request corrections to inaccurate or incomplete information
Request deletion of certain personal information
Withdraw consent to certain processing activities
Request information about how your personal information is collected, used, and disclosed
Object to or restrict certain processing activities
Request a portable copy of certain personal information
Opt out of certain types of personalized advertising or data sharing where required by law
Submit a complaint to an appropriate privacy authority

To make a privacy-related request, contact us at hi@daytripper.cc.

We may request reasonable information to verify your identity before responding.

We will respond in accordance with applicable privacy laws.

European Economic Area and United Kingdom

If you are located in the European Economic Area or United Kingdom, you may have additional rights under applicable data protection laws, including the GDPR or UK GDPR.

These may include rights to access, correction, erasure, restriction, portability, and objection, as well as rights relating to certain automated decisions.

California and Other U.S. States

Residents of California and certain other U.S. states may have additional privacy rights under applicable state laws.

Where these laws apply, we will provide the relevant rights and opt-out mechanisms, including those relating to qualifying sales, sharing, or targeted advertising.

Authorized representatives may submit requests on behalf of individuals where permitted by applicable law.

14. Children's Privacy

Our Site is intended for a general audience and is not specifically directed toward children.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you are a parent or guardian and believe your child has provided us with personal information without appropriate authorization, please contact hi@daytripper.cc so we can review the matter and take appropriate action.

15. Do Not Track and Privacy Preferences

Some browsers provide a "Do Not Track" setting.

Because responses to these signals are not universally standardized, our Site may not respond to all such browser settings.

Where applicable law requires us to recognize a particular opt-out preference signal, we will take steps to honor that requirement.

You may also manage certain privacy preferences through available website controls and browser settings.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business operations, services, technology, privacy practices, or applicable legal requirements.

Updates will be published on this page with a revised "Last updated" date.

We encourage customers to review this policy periodically.